Top 5 Fashion Games on iOS in Romania: Q2 2025 Performance

In the second quarter of 2025, the top five fashion games on iOS in Romania showcased varied performance trends in terms of downloads, revenue, and active users.

Project Makeover from Magic Tavern, Inc. saw a steady weekly revenue, peaking at approximately $2.5K at the start of the quarter, with a slight decline towards the end, settling around $1.8K. Downloads fluctuated, with a significant spike to 850 in early June. Weekly active users decreased from about 5.4K to 3K by the end of June.

Lady Popular: Dress Up Game by XS Software JSCo experienced an increase in weekly revenue, reaching $1.7K in mid-June. Downloads were relatively low, peaking at 325 in April. Active users remained fairly stable, ranging between 500 and 700 throughout the quarter.

Pocket Styler: Fashion Stars from Nordcurrent UAB maintained a modest revenue, with a peak of $857 at the end of June. Downloads were minimal, never exceeding 50 per week. Active users decreased slightly, ending the quarter at 434.

SuitU: Fashion Avatar Dress UP by Libii HK Limited showed varied revenue trends, peaking at $1K in early June. Weekly downloads remained low, with minor fluctuations. Active users hovered around 700 to 800 throughout the quarter.

Lastly, Covet Fashion: Dress Up Game by Crowdstar LLC had a steady revenue, peaking at $726 in June. Downloads showed a gradual increase, with a notable rise to 57 in the last week of June. Active users remained consistent, slightly increasing to 93 by the quarter's end.

Data for this analysis comes from Sensor Tower, where more insights are available.